Is a Juul a Vape? A Comprehensive Look at the Similarities and Differences

The Juul has become one of the most popular nicotine delivery systems on the market since its introduction in 2015. Often described as the “iPhone of e-cigarettes“, the Juul’s sleek and discreet design has made it especially popular among teens and young adults. But is the Juul actually a type of vape?

The main difference between a Juul and other vapes lies in their design, e-liquid options, and nicotine levels. Juuls have a distinct, discreet rectangular shape, use prefilled proprietary pods with limited flavor options (tobacco and menthol), and contain a higher concentration of nicotine (5%) compared to most other e-liquids which range from 0-5% nicotine.

In this article, we will examine the similarities and differences between the Juul and vaping devices to better understand what exactly the Juul is. 

What is a Juul?

A Juul is a type of e-cigarette that uses nicotine salts in its e-liquid to deliver a high concentration of nicotine without irritation. Juuls have a unique rectangular shape and use prefilled pods that contain 0.7mL of e-liquid with 5% nicotine, the equivalent of about 20 cigarettes worth of nicotine per pod. The e-liquid is heated into vapor by the Juul’s internal battery and heating coilwhen the user inhales from the device. Juuls are made by the company Juul Labs.

What is a Vape?

Vapes refer to any type of electronic cigarette that heats and vaporizes e-liquid. There is great variety among vaping devices. Most contain a battery, heating coil, and e-liquid storage like a tank or pods. The user activates the battery which heats the coil to turn the e-liquid into an aerosol vapor that is inhaled. The term vaping refers to the use of any of these devices. Vapes allow the user to customize their e-liquid flavors and nicotine concentrations.

How are Juuls and Vapes Similar?

While Juul is a brand name, Juuls share many similarities with the broader category of vaping devices, allowing them to be classified as a type of vape:

  • They both vaporize nicotine-containing e-liquids, so electronic cigaretteis a fitting umbrella term. 
  • Using either device is referred to as vaping. The action of inhaling vapor is the same.
  • Their intended purpose is to deliver nicotine through an inhaled aerosol vapor.
  • Key components like batteries, microchips, and heating coils are found in both Juuls and vapes. 

How are Juuls and Vapes Different?

Despite their similarities, there are some key differences between Juuls and other vapes:

  • Design and appearance – The Juul has a very distinct flat, rectangular shape that is much more discreet compared to larger vapes.
  • E-liquid options – Juuls only use prefilled proprietary pods in tobacco and menthol. Vapes allow more customization and flavor options.
  • Nicotine levels – At 5%, Juul pods have a higher concentration of nicotine than most other e-liquids which range from 0-5% nicotine.

What are the Health Risks of Juuling?

While believed to be less harmful than traditional cigarettes, Juuling does come with health risks:

  • Nicotine addiction – The high nicotine content makes Juuls very addictive with the potential for dependence.
  • Teen vaping – Juul’s popularity among teens raises concerns about nicotine addiction impacting adolescent brain development.
  • Public health – Unknown long-term effects and vaping-related illnesses are worrying public health officials. 
  • Harm reduction – Juuls are generally seen as less harmful than cigarettes because they don’t burn tobacco and produce tar.

Several key factors contributed to Juuls becoming wildly popular among teenagers in a short time:

  • Aggressive marketing strategies like social media campaigns and sponsoring influencers and events.
  • discreet, sleek design that resembles a USB drive to hide teen use.
  • Flavors like mango, fruit, and mint which appeal to youth. Also the lack of vapor odor.
  • Ease of use right out of the package. No settings to adjust.

What are the FDA Regulations on Juul?

The Food and Drug Administration (FDA) has been increasingly regulating e-cigarettes including Juul:

  • Recently banned all non-tobacco flavors for cartridge-based e-cigarettes like Juul.
  • Mandated that manufacturers submit applications demonstrating their products meet health standards by May 2020 or face removal from store shelves. 
  • Limited sales of certain flavored products to adult-only retailers to discourage teen vaping.

Is Juul a Safer Alternative to Smoking Cigarettes?

The potential for Juul to be used as a smoking cessation aid has been hotly debated:

  • May provide harm reduction for adult smokers transitioning to a less dangerous alternative.
  • But it also creates strong nicotine addiction which could be hard to break entirely.
  • For individuals who have never smoked, Juul provides no health benefits and simply risks addiction.
  • More long-term research is needed on the overall benefits and risks.

What are the Pros and Cons of Juuling?


  • Potential as a smoking cessation aid or harm reduction tool for current smokers
  • Discrete, convenient use
  • Fewer toxins than traditional cigarettes


  • Highly addictive, especially for youth and non-smokers
  • Unknown long-term health impact
  • Contributes to alarming teen nicotine addiction epidemic


While the Juul is technically considered a type of vape due to the similar components and vaporization process, it has distinguishing characteristics that set it apart as a unique e-cigarette brand. Understanding the similarities and differences between Juuls and vapes can help us have informed discussions about regulations and health effects. More research is still needed to determine the role Juul can play in harm reduction if properly regulated, while minimizing unintended consequences like youth addiction.